Category Archives: Cost2Drive

Planning the Ultimate National Parks Road Trip

My ultimate National Parks road trip will cost $923 in fuel charges

Cost2Drive 2.0 Helps By Quickly Calculating Fuel Costs

It’s National Park Week here in the US and so we’re spending a good bit of time looking at how people are using our popular trip planning application to plan trips to our national parks.  We were thrilled to learn that in the past year alone over 6,500 trips to national parks were planned on, and we expect that number to rise considerably with the launch of our new National Park trip planning pages.

As expected out of the 6,500 trips the most popular parks were Yellowstone and the Grand Canyon with Yosemite placing a distant third.

We did, however, uncover an interesting trend; it appears that national parks go well together as nearly 10% of the routes entered started at one national park and ended at another.  I guess that’s to be expected with all the bucket-listers out there (I can almost hear Clark Griswold firing up the Wagon Queen Family Truckster), though it may also be due to the remoteness of some of the parks as well as the clustering in some parts of the Western US.

The ten most popular pairings were:

  1. Yellowstone & Grand Canyon
  2. Bryce Canyon & Zion
  3. Yellowstone & Grand Teton
  4. Death Valley & Sequoia and Kings Canyon
  5. Bryce Canyon & Grand Canyon
  6. Grand Canyon & Yosemite
  7. Grand Canyon & Zion
  8. Mount Rushmore & Yellowstone
  9. Death Valley & Yosemite
  10. Arches & Canyonlands

An interesting side note is that the most popular pairing, Yellowstone to the Grand Canyon, is also the most distant at 873 miles apart (the average distance between the paired parks was 386 miles or 7 hours of travel time).

Clark Griswold’s Wagon Queen Family Truckster from National Lampoon’s Vacation

I thought it would be fun to see what it would cost to drive my ultimate national parks road trip from my home in Washington, DC to Mount Rushmore to Yellowstone to Yosemite to the Grand Canyon and finally back to DC again.

It turns out it will cost $923 in fuel alone for the trip, cover nearly 6,000 miles and take nearly 100 hours of driving time.  If you’d like to see the results here’s a link to the route on the upcoming version of, and feel free to try out the site by planning your own ultimate national parks road trip.  You can even share the results with friends on Facebook and Twitter.

Note: If you’re driving an RV, motorhome, motorcycle, lawn mower or any other vehicle not currently listed in Cost2Drive you can still use the site by clicking on the ‘can’t find your car’ link and manually entering the fuel information for your vehicle.

We hope everyone takes advantage of the free entrance fees by visiting at least one of our 397 national parks during National Park Week Apr. 21-29.

Happy Parking!

Something Wonderful is Going to Happen

Shenandoah National Park is one of nearly 400 parks waiving entrances fees during National Park Week April 21-29

Early Access to Cost2Drive 2.0 for National Park Week

Here at Cost2Go we’ve been working on something for quite some time, something we think is wonderful, and we’re so eager to share it we’re not even going to wait until it’s finished (because nothing on the Web ever is).  We’re getting ready to launch an entirely new version of, our popular trip planning application that has now been used by over 1 million people.

But before we do, we’re going to give park lovers a special sneak peak of the new site in honor of National Park Week.  We love our national parks, and during National Park Week (April 21-29) something even more wonderful is going to happen as entrance fees to all 397 national parks will be waived making it free to get in.  Unfortunately it’s not free to get to the parks, and so that’s where we come in by helping people plan their trips with our brand new national park pages.

Yellowstone National Park Page on Cost2Drive 2.0

These beautiful new pages cover the top 10 national parks that users searched for on Cost2Drive over the past 12 months, and they make it super easy to determine how much it will cost to drive to the parks based on the fuel efficiency of your car and current gas prices along your route.  They also help you save money by locating the cheapest gas at refueling points along the way (click on the gas pump icon to see the price and location) and by displaying the cheapest airfare so you can see if it’s cheaper to drive or fly to the park.

Results Page for trip to Zion National Park from Sacramento, CA

The new national park pages also display the top hotels, restaurants and attractions in (or near) the parks from TripAdvisor so you can start planning your entire trip directly from these pages, and if your favorite park isn’t among these ten, no problem. You can get all this helpful information for all 379 national parks by simply typing in the park name on the main page of Cost2Drive (note – Mount Rushmore isn’t a National Park, it’s actually a National Memorial) .

Below are links to the 10 brand new national park pages on Cost2Drive so you can plan your trip to the park in earnest and even share your plans with friends via Facebook or Twitter using our new ShareThis widget!

That’s all we’re going to say about Cost2Drive 2.0 for now, but we’ll be sharing much more in the coming weeks as something even more wonderful is coming –  Summer – and here at C2G we want to help you make the best of it!

What’s your favorite National Park?

Happy Parking!

Can Facebook REALLY Threaten Google in Search?

Only In The Most Lucrative Categories…

There’s been much speculation lately that Facebook is finally staffing up to take a shot at improving their internal search product, a product that many would agree has been woefully under utilized in the past.  Along with this comes the usual debate around social search:

  • What exactly is social search?
  • How compelling is it, both to users and advertisers?
  • Can it really compete with Google?

The answer to the last questions is ‘No’, and this would be a wonderfully short blog post should that be a complete answer…but it’s not.  Incorporating social signals in search can improve it in a way that is so exciting and compelling that Google has to not only be aware, but deeply concerned by it as well.

Social Influence in Purchase Decisions

For the uninitiated, much of the opportunity (or concern, depending on which side of the fence you sit) around social search has to do with how purchase decisions are influenced by your social connections.  Research has repeatedly shown that friends and family are big influencers in purchase decisions, and the larger the purchase the more these social connections are sought out for advice.

Given the above it’s not surprising so many companies in the larger priced categories such as travel, electronics and automotive have been aggressively experimenting with social media.  But how does this tie in with search?

It’s a Temporal Issue

Think about the last time your friend cornered you and forced you to view the photos from his recent trip to the Caribbean.  You probably enjoyed the first few photos of turquoise inlets and stunning sunsets, but your mind likely wandered around the fourth restaurant photo or the nineteenth beach shot.  The reality is this really isn’t all that relevant to you right now, but it might be very relevant to you the next time you’re planning a vacation.

The key is to aggregate and structure this content in a way that it can easily be retrieved when needed (sound like search yet?).  Companies like TripAdvisor have already built hugely successful businesses on the aggregation of anonymous content, just think how powerful this becomes when it gets plugged into your social graph.

Exhibit from Facebook's S-1 Registration filing

The above is from Facebook’s recent S-1 registration filing, illustrating the deep integration of Facebook’s social graph on TripAdvisor’s core site.  However what’s far more compelling than the main page integration is what happens when you search for a destination in the big white search box at the top of the page and can immediately see which of your friends have been to Paris, Cape Cod or South America.

It’s this social search experience that’s so compelling to consumers, and likely to cause the greatest amount of concern at Google, especially when you consider as much as 15% of Google’s total revenue is rumored to come from the travel industry.  Is it any wonder then that recently there have been rumors flying around regarding Google and Facebook expressing interest in acquiring TripAdvisor.

How is this Relevant to Automobiles?

Let me answer this by posing two questions.

  1. How many Facebook friends do you have?
  2. What cars do each of of them drive?

Question number two is the kicker, and I’ll bet the majority of people can name less than 10% of their friends’ vehicles.  And why should they? It’s really not important unless they’re searching for a new car, at which point it may become highly relevant and important.

Let’s say I’m searching for a new car and interested in finding out more about Infiniti’s G series.  If I type that query into Google I get the following results as part of their social search experience.

Google Social Search results for 'Infiniti G series'

The above social connections are pretty useless to me in my research of new cars to buy, however the following would be immensely useful.

Ideal Social Search Experience

For this to become viable, Google (or Facebook) would need to know one additional piece of data about you: what car you drive.

We think about this alot at C2G as over 1 million people have now entered this exact piece of information into our Galculator, and the volume is growing at a rapid rate.

Travel and Automotive represent two of the biggest advertising categories online.  What are your thoughts on social search?  Do you think Google has anything to worry about with Facebook’s latest moves?

Share your thoughts in the comments section below.

Happy Driving!

The Trough of Sorrow

Weekly Visits to Cost2Drive (past 18 months)

Trend-line Turns Vertical on Cost2Drive.  Are We There Yet?

Over the past few weeks something remarkable has been happening with visits to, our popular fuel cost calculator website.  They’ve begun growing at an accelerating pace leading us to wonder if we’ve broken through some type of barrier, emerging from the infamous ‘trough of sorrow’.

Paul Graham, the essayist and hugely successful founder of Y Combinator, has a  chart that he uses to depict the process of a startup.  The process, which some refer to as the startup curve, defines the typical phases of a startup.

Paul Graham: The Process of a Startup

According to Paul a startup goes through a number of phases, beginning with the novelty phase where there is a huge spike of visits generated via a great deal of press attention and by being the ‘newest cool thing’ on the market.  This phase is fleeting, however, and quickly descends into a lengthy period of despair that he calls the trough of sorrow.  If you’re lucky enough to emerge from the trough of sorrow and survive the inevitable crash of ineptitude eventually you’ll find your way to the promised land.

I first heard of this startup curve from Brian Chesky, the CEO and cofounder of Airbnb,  a Y Combinator company now valued at over $1 billion.  As I listened to Brian share his own version of Airbnb’s journey from early success to near death to eventual funding, I was immediately struck by the similarities with C2G.

When we first launched back in the fall of 2008 we went through the novelty spike Paul depicts in his chart.  Hundreds of bloggers from around the globe were blogging about us and we ended up with over 170,000 visits in our first month.

Blog post on launch of (I have no idea what it says)

There were thrills and high fives and an abundance of enthusiasm as we watched our daily visits go from 50 per day to 25,000 almost overnight and at one point my engineer cofounder determined we were getting hit 167 times per second!

Blog post on launch of

And then it just evaporated.

Had we known this was the typical process for a startup, perhaps it wouldn’t have been so painful, and in reality I’ll bet less than 1% of all startups actually get the type of traction we saw at launch and I wouldn’t give it back for the world.  But seeing it all disappear was like getting sucker punched in the stomach, and thus we descended into the trough of sorrow.

Blog post on launch

An interesting point about Paul’s chart is that the trough of sorrow is actually the longest phase.  In fact it conveys that the majority of a startup’s life is spent wallowing in the trough, suffering through wiggles of false hope and the crash of ineptitude (yes, we had our version of this as well).

For us the trough has been a long one, and its not yet clear if we’ve emerged or if this is just one of those diabolical wiggles of false hope.  But even if it is it’s still tremendous growth and for a startup growth is the essence of  survival.

Preparing for Oilmageddon

Kuwait Oil Fires 1991 (US Air Force)

Panic Sets In as $4 Gas Prices Begin Appearing Across the US

Back in February of last year there was growing concern that unrest in the Middle East would result in record gas prices come the peak summer driving season, a scenario that nearly occurred as gas prices approached the $4 record set in the summer of 2008 but fell back after peaking at $3.90 in May.

We may not be as lucky this year as gas prices are well ahead of where they were in February of 2011, and $4 gas prices have already been spotted across the continental US in places like New York, Chicago and several locations in California.

Many analysts feel gas prices will exceed $4 a gallon across the US as early as this spring and reach as high as $4.50 by the peak summer months, possibly even $5 if tensions continue to build with Iran.  The press has picked up on this in a big way especially as it factors into the upcoming presidential election.

Not surprisingly, visits to our popular fuel calculator app are soaring as consumers grow increasingly concerned about high gas prices and how they will impact things like upcoming vacations, commuting costs or car purchases.  In fact January visits to Cost2Drive were more than double January 2011 and up 25% from December, and so far February visits are 20% higher than January.

But we’re not resting on our laurels, we’re getting ready to launch a whole new version of with some great new features and a much improved visual design that we’re certain will delight our most fervent users.

Stay tuned for some news of the launch which we’ll be rolling out in the coming weeks.  Meanwhile, we’ve recently enhanced our mobile app so if you have an iPhone check out the Cost2Drive iPhone app and never again wonder what it will cost to drive places.

Happy Driving!

Snowbirds Flock to Cost2Drive Amid Soaring Gas Prices

                                                           Thousands of Florida-Bound Car Travelers Turn to for Help  Planning Trips as Gas Prices Reach Historic Highs

As travelers begin planning their winter vacations in earnest, each week thousands are turning to our popular fuel calculator website and iPhone app for help planning their car trips as gas prices reach historic highs for this time of year.  Visits to have doubled as a result and so we decided to examine over 10,000 trips entered on the site during the first week of January to find out where all these travelers are heading in the new year.

The Migration Pattern of the Snowbird

It turns out that over 20%  of all the trips entered on in the first week of 2012 have somewhere in Florida as the destination.  So where are all these sun worshipers coming from? Most are snowbirds coming from the Midwest and Northeast driving down to Florida to escape the long cold winters up north.  New York was the state with the largest volume of routes representing 11% of all Florida-bound trips, followed by Michigan at 7% and Illinois, Ohio and Pennsylvania, all at 6%.

Snowbird Migration Pattern as Entered on

Car travelers from Boston, New Jersey and Texas represented 5% of all Florida-bound routes, followed by road trippers from Wisconsin, Indiana and neighboring state Georgia at 4% each.

Top Florida Destinations

The top Florida destinations being searched on Cost2Drive are pretty much the ones you’d expect, with Orlando (and Walt Disney World) capturing the majority of traveler interest as 40% of all the Florida-bound routes had Orlando, Disney World or Kissimmee as the destination.

Top Florida Destinations for Snowbirds

The destination rankings break down as follows:

  1. Orlando/Kissimmee: 40%
  2. Miami/Fort Lauderdale: 16%
  3. Tampa/Saint Petersburg/Clearwater: 11%
  4. The Florida Panhandle (Pensacola/Panama City): 8%
  5. Northeast Coast (Jacksonville, Daytona Beach): 7%
  6. Naples/Fort Myers: 7%
  7. Cape Canaveral/Palm Bay: 4%
  8. Florida Keys/Key West: 3%
  9. Sarasota/Bradenton: 3%
  10. All Others: 1%

The Atlantic versus the Gulf Coast

It’s common knowledge that you can determine the destination of a Florida-bound snowbird by its departure location, with Northeastern snowbirds alighting on the rough Atlantic coast while the Midwestern snowbirds prefer the calmer shores of the Gulf of Mexico.  We decided to test this hypothesis to see if the trips entered on Cost2Drive followed this same pattern.

Migration Patterns of the Midwestern and Northeastern Snowbird

We were delighted to learn that our results validated the hypothesis as the Midwestern Snowbirds were more likely to choose a Gulf Coast destination whereas the Northeastern Snowbirds were more likely to choose the Atlantic Coast.  We were surprised, however, to discover that Midwestern Snowbirds were also more likely to choose a Gulf Coast destination over Orlando/Disney World whereas Northeastern Snowbirds prefer Orlando over Atlantic Coast destinations by a fairly wide margin.

What’s your favorite Florida destination?

Happy Driving!

(no snowbirds were harmed in the undertaking of this study)

Honda Civic Crowned Top Car on

Honda Civic the top car on Cost2Drive.comBeats Out the Toyota Camry and Honda Accord for Most Frequently Entered Vehicle

It turns out concerns over driving costs don’t go away with the purchase of a fuel-efficient vehicle.  After pouring over data from a million vehicles that have been entered on our popular trip calculator we’re ready to announce that the Honda Civic, one of the most fuel-efficient vehicles on the market, takes the crown as the most frequently entered vehicle on  Over 31,000 Honda Civic owners have turned to Cost2Drive to help plan car trips, narrowly edging out Toyota Camry and Honda Accord owners for the top spot.

Top Three Vehicles Entered on

When we launched Cost2Drive we thought the site would attract owners of larger, less fuel-efficient vehicles like SUVs and pickups, so we were a little surprised to find such fuel-efficient vehicles dominating the top of the list.  It appears that concerns over driving costs remain even after the purchase of a fuel-efficient vehicle, perhaps because gas prices remain at historic highs.

In a previous post we revealed that Ford ranked as the top car brand on Cost2Drive with Ford owners entering over 125,000 vehicles in our Galculator, and yet no Ford vehicles landed in the top three positions.  However Ford is well represented with four vehicles in the top ten list including the Ford Explorer which is the top-ranked SUV, and the F150, the top pickup truck.

Top Twenty Vehicles Entered on

We were curious to see how this list compares with the overall distribution of all vehicles on the road today in the US so we posted a question on popular Q&A site Quora seeking that information.  An Edmunds analyst was kind enough to provide us with the overall breakdown.

One noticeable discrepancy between these two lists is that SUVs and minivans rank higher on Cost2Drive whereas pickup trucks rank higher on the list of all vehicles on the road.  This could be because Cost2Drive attracts more of a leisure travel audience such as families that are planning vacations.  Evidence of this can be found in the high volume of routes to Disney theme parks entered on Cost2Drive in 2011,  where the leading vehicles are minivans.

Based on 10,000 routes to Disney parks entered on

Average Age of Top Ten Vehicles

The average age of the million vehicles that have been entered on is 7.3 years, meaning our audience is driving cars that are 2.7 years younger than the 10-year average age of all vehicles on the road today in the US.  As a final bit of analysis we decided to take a look at the average age of the top ten vehicles to see how it compared with all vehicles.

Average Age (years) of Top 10 Vehicles Entered on

The average age of the top ten vehicles is 7.6 years,  slightly older than all vehicles entered on  The Ford Focus came in as the youngest vehicle entered with an average age of 5.1 years and the Ford Explorer was the oldest at 9.2 years.

*Important to note is that the analysis covers vehicles going back to the 1990 model year, and that results for the two youngest vehicles are skewed due to later vehicle launches (Ford introduced the Focus in the US market in 1999 and Honda launched the Odyssey in 1995).

This post is the final installment of a 3 Part Series where we revealed data on a million vehicles entered on to coincide with the North American International Auto Show.  The two previous posts looked into the top luxury vehicles entered on Cost2Drive and the top car brands overall.

If you have any questions regarding the above information or C2G, LLC  feel free to send us a note here or email me directly at

Happy Driving!